Respond to the real estate and retail markets.
Crocker is ~90% occupied, so it is successful. The chances city government policies can make Crocker more profitable are small compared to the risk of new policies increasing vacancy. Sierra Point development has largely been approved, but this location has transportation limitations. Focus instead on remediating and developing the Baylands, this is where significant environmental restoration and economic development can occur, as taxes on Kinder and Recology demonstrate. Listen to SF businesses that want excellent public transport for their workers - the two rail lines serving the Baylands provide this. And the 200,000+ vehicles on 101 are a much bigger potential source of revenue than Bayshore Blvd traffic. Trader Joes and Whole Foods might actually consider locating near 101 on the Baylands, particularly with all the new residential development on Candlestick point.